How do you introduce a new ambassador and help change the public’s perceptions of People’s Postcode Lottery?
You train up Jason Donovan in an 80s-style cheesy 360 campaign.
TV | Radio | Print | 2 month social content plan | Digital | Direct Mail
👆🏼 2 month social content plan full of stills, social edits, BTS footage and bespoke copy for each post. 👆🏼
***Digital + print designed in house by PPL***
