Stats:

• 3,012 sign ups

• Followers increased by 800+

• Approx 22,500 likes 

• David Morrissey, Maxine Peake, Jolyon Rubinstein, Juliet Stevenson, Tez Ilyas and Abu Julia took part in posting on their own socials.

• Other artists who organically engaged: Joudie Kalla (Pal celeb chef), Charlotte Emmerson (Actor), Massive Attack (shared the post on Twitter), Primal Scream's bassist, Simone Marie Butler, Adam Broomberg.